CMS Distribution is a leading specialist distributor, supplying business and consumer technologies in the UK, Ireland, the Netherlands, Sweden, Spain, France, Australia, China and USA.
Tech Enthusiasts, lovers of innovation and IT Security.
Countries: International - JAPAC/USA/EU
Roles and responsibilities:
During my time at CMS, I was in charge of designing compelling original pieces, including illustrations and infographics on behalf of the brand's CMS Distributed, which include the following:
Red Hat (Now IBM)
As well as my day-to-day tasks as a designer at CMS, I hired and mentored Junior Designers from universities and colleges across the country. This involved setting up development plans for Junior Designers and training them to work on different mediums across a variety of brands.
One of the biggest tasks during my time here was aiding in the company brand re-fresh. The marketing and Design team broke down the old CMS brand and pushed it to the 21st century. I updated the brand guidelines with a brighter, more vibrant colour palette, and available web-friendly font and illustrations which included iconography and patterns to be used on future print brochures and events.
Other tasks include the following:
Refine images, fonts and layouts using graphic design software
Apply typography techniques
Increase user-friendliness in digital products, thus increasing the impact and effectiveness of the project.
Maintain brand consistency throughout all our marketing projects to ensure consistency of brand while avoiding blunting the message.
Liaise with marketing and design teams to ensure deadlines are met by multi-tasking and being highly proficient in organisation and time management.
Create image assets and guidelines for online communication and campaigns including – animations, gifs, email templates (MailChimp and Dotmailer, landing page designs, social media and web banners) junior graphic designer to ensure the campaign was innovative, wide-reaching and impactful.
Generate case studies
Design workflow maps and infographics to better explain complicated processes.