Unbiased UK

Client:

Unbiased UK 

Project Type:

Visual Identity and Marketing Design

 

Date: 

March 2019-Present

 

  

Overview:

Unbiased is a revolutionary way of finding advice. Connecting you with the UK’s biggest selection of financial advisers, mortgage brokers, solicitors and accountants, we’ve linked millions with the unbiased information they need.

 

Audience Breakdown: 

B2C: 

B2B: Financial Advisers, Mortgage Brokers and Accountants

 

Age: 35-70 age range

Countries: United Kingdom

 

Roles and responsibilities:

As a marketing designer, I have the task of updating and growing the Unbiased brand, create engaging communication journeys, building profitable landing pages and much more. 

 

I situate myself in both the B2B and B2C side of the business, which provides the unique opportunity to evolve to separate brands and cater to widely different audiences with one common attribute, Unbiased. Below is a breakdown of my day to day tasks:
 

  • Delivering ideas, concepts and execution for all marketing collateral

  • Working with both consumer and professional target audiences 

  • Owning brand guidelines and ensure consistent branding across all channels

  • Collaborating with marketing, product and development teams as well as external agencies

  • Working on internal communication, e.g. office designs, PowerPoint templates, merchandise

  • Increasing response rates and retention by delivering engaging and relevant designs

  • Providing images, illustrations, info-graphics and videos for content pages and social media

  • Build mock-ups and concept designs for interactive tools online. 

  • Print designs, e.g. brochures, OOH

  • Photography and video resourcing and editing 

  • Design and Building email journeys and increasing open rates and click rates.  

  • Support CRM on social media platforms and create engaging content and social ads to bring in new customers and retain existing. 

  • PPC Landing page builds for A/B testing as well as SEO Landing pages. 

  • Work closely with the DEV team to maintain brand expectations in all our products.